
YSL has launched a new fragrance called "Parisienne". In a creative marketing strategy, they hired 5 established bloggers to travel to 5 different U.S. cities and write a travel diary entitled "Experience PARISIENNE". The goal is to seek out little bits of Paris in places like Chicago, Los Angeles, Miami, New York and San Francisco. Whether it be restaurants, boutiques or well-dressed people, each lady presents unique insight and a keen eye for what it means to live like the french. (coolest job assignment EVER! so jealous!)
*This post, written by the lovely miss joanna goddard is about trying a french cheese that is served best with champagne. How incredibly elegant, and so french! must try.


(photos by max wanger)
I'm super excited to check out some fabulous french neighborhoods and eateries in Los Angeles, and add sites from the other locations to my travel wish list.